Using Company Culture to Retain Talent

How can you align your values in order to hire (and retain) your best and brightest? I will go over a few key tips for you today.

How many of you have hired someone that you thought would be just perfect only to discover that they just didn’t work out? I can’t tell you how many times I’ve been asked what makes the difference between a good hire and a bad hire. 

Today’s interviews typically focus a lot of attention on the resume and whether the candidate can technically do the job. The technical side of things is extremely important. However, keep in mind that while we hire people with our heads, we keep people with our hearts.

How can you align your values in order to hire (and retain) your best and brightest?

Many companies have beautiful plaques in their foyers that list their missions, visions, and values. How many of you actually live those values every day? How many of you have shared those values and matched them to acceptable behaviors or guiding principles? These guiding principles affect how people interact with each other at all levels in your business.

Shared values create your culture. They are the heart of your company. You drive these values into your organization from the top down. That is a big challenge with our generations today. Baby boomers value a strong work ethic while millennials value a work/life balance. It is important to set expectations on behaviors so everyone is aligned. 

People leave companies because the company values do not align with their personal values. For example, if you tell your new hires that you value family first but then you don’t allow them to go to their kid’s ball game, that is a direct misalignment in values. Eventually, trust is broken and employees will leave.

Here are a couple of ideas to help you build a great company culture that will retain talented hires:

Establish top values for your organization. Your values will help with hiring, onboarding, and ongoing training.

Live your values. This is the baseline of how people will interact with each other and they will look to you, their leader, to set the precedent.

Make sure that all of your processes support your organization’s values. Onboarding, training, mapping career paths — everything you do should align with the guiding principles of your company.

Shared values keep people culturally aligned within your organization. Your company will grow not just through innovative products, but also through the tenure of people.

If you have any questions about the process of establishing shared values or want to learn more about the hiring process in general, give me a call or send me an email. I would be happy to help you!

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