Introducing Lorissa R. Bañuelos – ERG’s new Diversity, Equity & Inclusion Director

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My name is Lorissa R. Bañuelos and I am the new Diversity, Equity & Inclusion Director for Employment Resource Group, Inc.! My passion for DEI started at an early age, listening to my family members, several of which had active roles in DEI. They were champions in strategy around a particular event, a new hire or new initiative. I quickly knew it was my life’s vocation!

So what is our mission at ERG around Diversity? Well, we are planning many things:

  • We want to assist all of you specifically with Diversity Hiring. To be good at this, you need the right network and curriculum training around integration into your organization and building a sense of belonging.
  • We will train your teams on implicit biases to create a safe and caring workplace for everyone.
  • We will assist in building a “community” for your new hires to feel welcome.
  • We will create a case and understanding of how diverse hiring impacts a company’s growth with diverse thinking. In order for companies to stay relevant and ahead of the competition, it is vital for them to introduce diverse thinking and innovation.

The team here at ERG is very excited about the future of diversity hiring. We will have the hard conversations, help you face possible implicit biases and inner resistance to diversity. We will help you maintain a safe place to learn and be proactive in training and completing weekly exercises. And we will pay attention to workforce diversity and workplace demographics so we can hone in on disparities and formulate the right strategies. We will be sure to share more information with you in the coming weeks on our DEI strategy, as well as on our website HERE. Stay tuned!

“Diversity is being invited to the party. Inclusion is being asked to dance. Belonging is dancing like no one’s watching”.

Verna Myers

I look forward to meeting you!


Lorissa is ERG’s champion of DE&I strategy and initiatives. As Diversity, Equity & Inclusion Director, Lorissa serves as a catalyst to leverage best practices and resources in diversity, equity and inclusion work throughout the company and with ERG client organizations. Lorissa is tasked to develop and integrate diversity hiring goals and strategies into business and planning processes and practices. Through teaching, research/discovery and advocacy, Lorissa will infuse equity into the creation, promotion, distribution, and communication of services and programming. The goal is not only to assist with diversity hiring, but to also make sure they integrate into a company with a sense of belonging.

Prior to starting her position as ERG’s DEI Director, Bañuelos served as Marketing Manager/Community DEI Liaison, for the Greater Green Bay Chamber. Bañuelos played an integral role in executing marketing and communications for the economic development pillar of the Greater Green Bay Chamber. Further, working in coordination with the economic development strategic plan taskforce coordinator, she championed and implemented DEI strategy and initiatives.

Bañuelos has also held the role of Director of Marketing and Investor Relations, for New North, Inc., Northeast Wisconsin’s regional economic development corporation. Bañuelos focused on providing a positive and engaging experience for New North investors and partners, by building and maintaining strong relationships through constant communication of New North’s annual plans, and engagement opportunities is a key function of my position. Being responsible for all marketing efforts, she created copy and assisted in the look and feel of all marketing materials. To enable collaborative efforts to engage investors and the regional economic development and business community, she led the planning and implementation of the organization’s events, including the New North Summit, the region’s largest annual networking event.

Bañuelos is a graduate of the University of Wisconsin-Green Bay with a degree in Business Administration, with emphases in Marketing and Management. She held a series of marketing and leadership roles throughout her time at UWGB, including implementation of strategic initiatives for the College of Health, Education and Social Welfare.

A Madison native, Bañuelos credits her time in the New North region with providing her the opportunity to flourish personally and professionally. She is an active volunteer in the Green Bay community, working with organizations such as Junior Achievement and Golden House, to make a positive impact.


Email: [email protected]
Phone: 920.996.9700
Connect with Lorissa on LinkedIn

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